Defining Your Brand and Creating Your Author Platform
BookJet Publicity's branding services are well-balanced, imaginative, and practical. The goal is to improve your internet visibility and branding. We collaborate with you to understand and craft your brand's language, talking points, and messaging, as well as the visual assets required for compelling and consistent online storytelling.
Publicity Branding Strategy and Action at BookJet
Our branding follows a two-step process and is designed to aid in the development of your author platform or brand identity as a personality. The strategy comes first, followed by action.
​
We start by creating a color palette and graphic elements to define your brand's appearance and feel. This influences the look of your logo, website, and other brand assets. Based on the issues that your book or brand provoke, our brand development and media expert will work with you to determine your brand's messaging and positioning. Our strategy is holistic, which means that your brand is integrated into a variety of practical facets of who you are.
Creating a Brand Bible
We develop a Brand Bible by combining the visual guide with a clear brand voice and tone to ensure that everyone engaged portrays your brand consistently. Your social media posts, interview talking points, ad copy, messaging conveyed at speaking engagements, website text, and even the descriptive prose and SEO keyword research for your book are all part of your brand. Our plan is comprehensive, bringing everything together for you.
Implementing Your Branding Strategy
We can get started once we've created a distinctive approach for your brand and book launch. Our strategy will be tailored to your specific requirements, and will typically include the design or redesign of your website to align with the Brand Bible, as well as the implementation of your social media and SEO strategies. Your monthly retainer could include a bank of art hours for graphic design to assist with the creation of your digital assets.
​
If you employ our Website Design Services, the Branding Strategy will assist you in creating a website that is both creative and functional in order to deliver the greatest user experience possible. Many of our websites have received recognition, and yours may as well.
How Much Does It Cost for Branding?
BookJet's Publicity Branding services are tailored to your specific requirements. As the initial service in your retainer, we usually work on your branding. Other services are available to assist you with your book launch, and we can tailor a plan to meet your specific needs.
​
Let's chat soon so we can come up with a retainer plan that suits your needs. To learn more, please click here and contact us.